Markets can be highly competitive these days and therefore, it’s more important than ever to use unique visual content to attract your potential customers. We’re going to share 10 unique product photography ideas to boost your sales. Just by adopting several of these ideas, your products will improve customer engagement and as a result, lead to more sales!
Whilst white backgrounds are simple yet effective, you can use colour to catch customers’ eyes with something more interesting. We suggest a background with colours that are complementary or contrasting to your product. For example, if the colour of your product is green, you can use red as a backdrop as they are complementary colours.
As one of the most trendiest product photography styles, we had to include this. The products are laid on the table and the camera is placed right above it to capture a birds-eye view. For a more innovative approach, you can take it one step further by creating a 2D picture using relevant props.
Use Human Element
Incorporating body parts can be another interesting product photography idea. With the main purpose of this suggestion to show the customer how to use the product, it creates a great unique photo. Body parts can add movement and an element of excitement to the photos.
Symmetrical compositions will give pleasure to your potential customers’ eyes. Symmetry is one of the most powerful photography techniques. Images with organised products are easy to grasp. So, make sure it’s equally balanced on all sides when you composing a product photo.
Using a reflected surface adds depth to an ordinary photo. You can create a reflection by using a Photoshop tool, or you could try to make your own reflected surface with a mirror or glass. To get a more professional photo, don’t forget to adjust the lighting in the room.
Show Your Product Variations
To avoid a wrong decision, you would like to look at as many photos as you can when purchasing something online. Showing all product variations will give your customers a feeling of trust. Your potential customers will be happy to see your products in different colors and make the best choice for them.
If you want to grab your customers’ attention, use the freeze-frame photography technique! It might be a bit tricky to find the perfect moment to take a shot. But once you succeed to capture the right moment, your product photos will look super professional and be ready to impress your potential customers.
It’s very important to use a model for your product photoshoot especially when you’re working in the fashion industry. Using a model can provide your potential customer with an idea of how the fabric drapes, the fit of the clothing and also the shape. Moreover, you can generate more creative model poses to appeal your products to the customers better.
Images of hanging products in the air create a more dynamic three-dimensional look. Besides, the technique can be used to add movement to the images. You can use a fishing line to take such photos. It might take you several attempts to compose them. But once you get it right, you will find it very professional and unique.
Create a Scene
Don’t forget that you should not only think about how your product looks but also the entire background and atmosphere around it. You may have heard of: “Don’t sell the mattress, sell a good night’s sleep.” The same applies to whatever you are selling. For example, don’t sell the motorcycle, sell an adventurous time on the road. Creating a scene makes your photograph more interesting, which of course brings engaged customers!
Product photography is one of the most effective ways to grab your potential customers’ attention in the world of e-commerce. To get more ideas and marketing strategies, take a look at our post ‘How to optimize E-Commerce strategy & boost online sales’
We are Klaud9, an on-demand freelance photography service based in Asia, Europe, Australia and the USA. We would love to help you create unique visual content for your product photography so click here to find out more about our service.