Stand out from the competition with unique visuals
For food business owners, whether it’s a restaurant or a catering service, finding an edge over the competition is essential. This is especially true in such a buzzing market as Barcelona, that attracts food-lovers from around Spain and the world.
Your best ally to cut through the online and offline clutter and grab customer’s attention is visual content.
Gaig Restaurant realized that.
This Michelin star restaurant, based in Barcelona, wanted to show the freshness and the great quality of all the ingredients they used. At the same time, they didn’t want to compromise on affordability and needed the photographs delivered quickly, within 24 hours.
As showcased by the work we did with Gaig Restaurant, high quality photographs that star your food and beverages are essential. After all, you have to find ways to meet your audience where they are, and find ways to entice them.
Make visual content work for you
If you have yet to create a strong online presence to showcase your delicious dishes, now is the perfect time to start.
Use beautiful food shots in your own website or delivery apps and see how photo-based menus can increase your conversion rates. Case in point: restaurants with professional photo shoots get 60% more orders online than others.
Launch social media campaigns highlighting what is unique about your business, engaging followers and creating buzz around your brand. When 55% of all communication is visual, the quality of your food photos can make all the difference between a successful marketing strategy and lost investment.
Your photos can also go beyond the digital medium. Planning on creating a new photo-based menu to your business? Or perhaps considering print ads in Barcelona’s news outlets? Delicious-looking, fresh and authentic food photos are the key to enhancing your business’ appeal.
A professional photographer specialized in food is capable of communicating the flavor and smell of your dishes though images. And this is invaluable!
Since there is so much at stake when we talk about food photography, how can you guarantee you find the best professionals at low-cost?
Experience a hassle-free way to book on-demand photoshoots with Klaud9.