By 2022, online video is predicted to make up more than 82% of all consumer internet traffic. If you want to reach your audience where they are, video is no longer just an option – it is a must. But many companies still shy away from producing video content. After all, video marketing can be costly, time-consuming and difficult to create high-quality videos.
Let’s first understand the advantages of using video in your marketing efforts and in which aspects you need to focus on. Then, we will give you the good news: video production can be easier and more affordable than you think!
Why video Marketing?
Today, 78% of people watch online videos every week, and more than half watch videos every day. This is great news for companies that want to make their messages get through to their audience, since viewers retain 95% of a message when they watch it in a video – against only 10% when reading a text.
Video can also rank better in search engines. For certain keywords, Google ranks video content at the top. This is the case with “how-to” videos and product reviews, for example. Embedding optimized videos on your website can also boost your page, being 53x more likely to rank in the front page of Google.
In many cases, people skip Google and go straight to YouTube: 65% of people using it to find solutions to their problems. This explains why YouTube is already the second most popular website in the world.
In terms of conversions, video also flexes its muscles. 63% of senior executives visited a vendor’s website after viewing a video. By simply including a video on your landing page, you can boost conversion rates by up to 80% and organic search traffic by 157%.
Simply said, video helps users gain a better understanding of the brand, its products and services. Consumers want to see more video content before making purchase decisions. By creating video content, you control the narrative and, at the same time, attract interested visitors to your website.
All of the benefits we mentioned take into account high-quality videos. Unfortunately, not all video put out on the internet will help you.
Low-quality videos can have a damaging impact on your business. In fact, 62% of people are more likely to have a negative perception of a brand after watching a poor-quality video. Not only that, but 60% of users said a poor online video marketing experience would dissuade them from engaging with a brand across all of its social media. Conversion can also be affected, with 23% of people hesitating to make a purchase from the brand after that.
As you can see, the consequences of publishing poorly produced videos can be devastating. Sometimes prioritizing finding an affordable videographer might hurt in the long run, if other aspects are not taken into account. That’s why quality should be the guide for any video production efforts.
In this scenario, the question is: how can you reap the benefits of video content, without breaking the bank while not compromising quality?
How Klaud9 can help
Klaud9 makes it easy to design and produce a professional video marketing campaign within a limited budget.
First, let’s see what are the common costs associated with video.
Video content can take different forms. It can range from explainer and product demos to brand docs and video advertisement. Regardless, they have some elements in common: pre-production, crew and talents, time required for shoots, location, travel expenses, equipment and post-production.
Klaud9 helps you not only cut costs, but also eliminate the hassle of coordinating all of these different aspects. How?
Thanks to Klaud9’s global professional network, we find the right affordable videographer for your project, anywhere in the world. Your videos can be shot in any location, with local talents and crew. This allows cutting travel expenses while gaining in authenticity.
Instead of dealing with several different agents (actors, videographer, crew, location, hair and make-up…), you will only need to communicate with Klaud9. This will save you time and headaches, guaranteeing a smooth process.
Our unified digital brief is an essential part. It ensures all the information regarding the message, goals and needs for your video is clear and communicated to all parts. This is necessary to source the right professionals and create the high-quality video you want.
Klaud9 works with affordable videographers of the highest quality. Experience and talent are taken into account. We also source videographers with the right equipment for your needs. After all, equipment such as lighting, cameras and mics are an essential factor to ensure the quality of videos produced.
No hidden fees or licensing headache. From the beginning, you’ll be clear on your licensing rights, so you can use your video content anywhere in the world, however you want, for as long as you want.
Klaud9 has worked with Coca-Cola, Google and Singtel to create engaging and impactful video content. You can rest assured that quality is our priority, while adapting to your budget. Visit our Case Studies page to see samples of our work.
Ready to start creating amazing content for your video marketing campaigns? Let’s talk!