How to optimize your brand strategy on Instagram?

Group Of Asian and Multiethnic Business people with casual suit working with happy action and celebrate in the modern Office, people business group concept
Marketing is no longer about the stuff that you make, but about the stories, you tell. – Seth Godin

With over 1 billion monthly active users, Instagram is one of the most popular social networks worldwide, the second most accessed network behind Facebook (2.6 billion). There are 2.1 million users in Singapore, 140 million users in the United States, over 20 million users in the United Kingdom. According to the data from Instagram, users on Instagram browse for an average of 53 minutes per day. For businesses, Instagram is a perfect marketplace to engage with their customers and boost their sales. You may also notice that there is an increasing trend for businesses who are trying to explore their brands and presences on Instagram. It is estimated that there are at least 25 million business profiles on Instagram. So, how can your business stand out from this ocean?

How to make your brand stand out?

To make your brand stand out from such an intensely competitive market, the first step is to start thinking about your business and defining your brand strategy on Instagram. We understand that for anyone who doesn’t have a marketing background, it would be a bit overwhelming to know where to start. Don’t worry! Here are some tips for you to build your brand strategy on Instagram. Simply follow it and you’re done!

1.Create a business account for your business

A business account can lead you to features that a personal account cannot offer you, such as Instagram insights and Instagram shopping. Also, a business account makes your brand look more professional.

To set up your business account, we highly suggest you register a business email and sign up the business email so that it wouldn’t link to your personal account.

2. Define your Instagram marketing strategy

What do you wish to achieve? 

After creating your business account, it’s time to think about what you wish to achieve using your Instagram account. Is your objective to increase brand awareness for your business? Are you trying to increase your sales leads for your business? Different objectives may lead to different Instagram marketing strategy. If you would like to increase sales for your business, you should pay more attention to the shopping link and product profile; if you want to create an online presence for your business, then try to share compelling content that is relevant to your business. 

Who will be your audience?

Then think about your target market, that is, who will be your Instagram audience? The majority of Instagram users are women (57.3%). People aged 25 to 34 are the largest user group. It is crucial that you can create compelling content for these groups as they are the majority users on Instagram. 

What’s your Instagram content plan?

Plan and optimize your content for a lead generation purpose. Creating attractive content for your audience will be helpful to achieve your goal and contribute to your business sales. 91% of businesses on Instagram are using content marketing. 

3. Optimize your profile and bio

We all know how important first impressions are, so make sure you choose the right photo for your profile and bio. To make it easier for your customer to recognize, keep your photo consistent with your branding and content. Moreover, use a straightforward word to introduce yourself.

4. Working on your visual content

From my personal experience, I would always click posts with high-quality photos because they look more reliable and more appealing. As a photo-sharing networking platform, Instagram enables users to post and share their images with their friends and followers on the social network. There is no doubt that good visual content on Instagram is where you need to put your effort in.

Your visual content includes daily posts, videos on IGTV and your story. For example, if your brand is a restaurant, make sure you will post some high-quality photos of your restaurant or dishes.

Feel you are struggling to create compelling visual content on Instagram?

We are here to help you create high-quality photos of your business!

Klaud9 is matches brands with photographers and videographers in seconds to create low-cost photos in 24 hours worldwide. 

Why you should choose Klaud9?


We match brands with vetted, affordable and professional photographers based on their expertise (Real Estate, e-Commerce, Events , etc.). They shoot following the brand’s guidelines to create photos within 24 hours worldwide. 


Remember what it’s like to go to google and search photographers, contact them, ask them for their rates and availability and then compare them! So much work right? We take all that pain from you. Go to and simply choose the type of photoshoot you would like to book.  Create your brief online so that the photographer knows what to shoot and we’ll take care of the rest for you!


There are so many photographers and each of them charges differently. We take care of that by working with amazing professional photographers who are happy to shoot at the rates we think customers should be paying for a simple photoshoot. We help clients to create more visual content at affordable rates.

What we can do for your brand?

  • Pre-paid & Custom photoshoots
  • 360 Virtual Tours, 3D Maps, Floor Plans, and Live Chats
  • Crowdsourced & User Generated Contents
  • Custom Videography
  • Additional services such as models, stylists, hair, and makeup.

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