Social media is the best free-form of advertising, and since its free start-ups really should take advantage of this. It’s difficult being a start-up, you need to establish clients, build up brand loyalty and business reputation, along with a number of other things. So if you can combat your marketing challenges from the get-go, there is one less thing to worry about. In this article, we’re going to list a number of marketing challenges that start-ups are continuously facing. To solve these problems, we are going to suggest a few social media related ideas to help you overcome your challenges. Read on for our tips on how to solve start-up marketing challenges with social media.
Lack of resources
Start-ups will be limited to resources, whether its time, staff or budget. To overcome this, start-ups need to manage their social media effectively and efficiently. Firstly, create a detailed social media calendar which is scheduled for 2 weeks in advance. This may take time at first, but in the long run it will save a huge amount of time! Secondly, use social media schedulers such as Buffer to help you schedule and post social media content. This will save you time and the need for staff to do this on a low budget. A lack of resources shouldn’t be an excuse for a lack of user engagement or brand recognition as you can easily use social media to enhance this.
Choosing the right social media platform
There really is no right or wrong answer on what the right social media platform is. In fact, you should try and be as active on all of them. Perhaps when you first start, focus on the main four: Instagram, Facebook, Twitter and LinkedIn. Users on Instagram and Facebook tend to post more photos rather than those on Twitter, where it’s more text. On the other hand, LinkedIn is for professionals and a more formal tone should be used. It’s important to understand the type of users on each social media platform so that you can cater the posts accordingly. Other social media platforms that you can try are; Pinterest and TikTok. Another recommendation, is that you do some research on which social media channels are most popular within your target market. By doing this, you’ll be executing marketing activities efficiently.
consistent execution of activities
It’s hard to maintain a consistent execution of marketing activities when you have a lack of resources. But it also damages the reputation and branding of your business too. You ned to show that you are active on all social media platforms with engaging and high quality content. For visual content, we suggest investing in a professional photographer and videographer. Create a large amount of versatile images and videos that you can use on all your marketing channels. By doing this, you will be able to maintain the same quality and branding of your company amongst all social media channels. A professional photographer will be able to help you elevate your product or service and make it look extremely enticing!
Following on from the previous points, content creation can be difficult when you don’t have the resources. But with a versatile amount of images and videos, creating content should be easy. A top tip is not to create different content for each social media channel. Instead, use the same visual content and slightly change the copy according to the social media channel. For example, you might write something like this for Instagram: ‘Check out our latest product range featuring mouthwatering dishes,’ with the addition of an emoji. But for LinkedIn, it needs to have a more formal and professional tone, like this ‘We are proud to launch our latest product range, featuring mouthwatering dishes.’ Trust us, it will help you save a lot of time with this top tip!
keeping up with trends
Keeping on top of the latest trends and technology requires a lot of time. In the world of start-ups where time is of the essence, we cannot dedicate a few hours to this! Social media is your friend here! Social media channels like Twitter and LinkedIn are great for highlighting the latest trends and technology. You can follow trend pages and ask for notifications when there is a new tweet, by doing this it becomes only a small task of taking a quick look at your phone. By keeping up-to-date with the latest social media trends, the best thing is to look at the social media content on your feed page. See what others are doing and take inspiration from it.
Social media is much more than seeing what others are up to, it is in fact a great business tool. We need to start exploiting social media platforms, especially start-ups. Professional photography also plays a huge part in exploiting social media platforms. Read here to find out the importance of photography in digital marketing.
At Klaud9, we can help you create a large portfolio of images for your social media channels. Not only will this provide consistent high quality visuals throughout all marketing channels but also brand recognition and increase business reputation. Click here to find out more about how we can help you transform your social media.