With traditional marketing strategies becoming less effective and the popularity of online videos increasing, there is a new demand for video marketing. In fact, Google’s research shows that 6 out of 10 people would rather watch online videos than television. What benefits does video marketing have over image marketing? Other than its growing popularity and consumer preferences, video marketing can hold more information. It’s almost like killing two birds with one stone. They provide easy-to-the-eye visual references as well as informing the consumer. To save you doing any research, we’ve put together some ideas for quick and effective video marketing ideas.
‘vlog’ style videos
Daily vlogs have become increasingly popular over the past few years, with it starting mainly on YouTube. This raw and unedited style of video marketing can now be seen on all social media platforms as well such as Instagram and TikTok. ‘Vlog’ style videos could be anything from behind the scenes footage to a day in the life sort of video. These more personal videos gives consumers a better idea of the brand in reality and therefore build up brand loyalty. The idea here is to get consumers emotionally involved, so they feel like a part of the company.
Testimonial videos
If your customers or clients are willing to help you produce a testimonial video, this idea could skyrocket your business. This idea is basically a case study in video format. Testimonial videos can build up trust and offer honest reviews for any potential client. Always make sure to clearly include the problem that needed solving and the solution. Stating these two clearly in the video shows that the company listens carefully to needs and act efficiently to get the job done.
Photo Montage
A photo montage can be a simple way to show products or end results of a company. For example, you could happy customers with their products or just simply products on their own. The saying ‘a picture is worth a thousand words’ is definitely true in this sense. We recommend avoiding the use of explanatory text alongside the image. This will deviate viewers and revert their focus onto the text rather than the picture. The idea is that the viewers will feel emotionally connected with the photos, and buy into the product/service that way.
Host a Q&A
Question and answer videos are a great informative marketing tool. Not only are they beneficial for the customer, but they are beneficial for the company too. Q&A’s are best posted on social media. Try a mixture of hosting a live Q&A session as well as a pre-filmed one. We definitely recommend trying to host a live Q&A session to boost interaction and engagement with your followers. A pre-filmed Q&A is also a good option if you want to post it on other platforms like your website.
‘How-to’ videos
Another informative marketing tool, ‘how-to’ videos can showcase the unique selling point and usability of the product/service. Did you know that 73% of consumers are more likely to make a purchase after watching How To videos explaining a product or service? When turned into a video, it shows the product in a more natural and life-like setting. This can be a super quick and easy video to create, and even posted on your social media channel. How-to videos are great for brand recognition and recall too as long as you maintain branding.
A mixture of videos and photos is great for marketing and adds a variety of formats for your marketing channels. Product photography is a must in order fro your marketing strategy to succeed, so we’ve put together 10 unique product photography ideas that will boost your sales. Click here to have a read.
At Klaud9, we can make your job easier by sourcing and organising videographers and photographers. Click here to find out more about how we can help you to elevate your marketing campaigns.