UTILISING VIDEO CONTENT TO IMPROVE YOUR BUYER’S JOURNEY

Consumers today are more aware and informed than ever before. The balance of power has shifted from companies to consumers. All thanks to the amount of information that is readily available at their disposal. Understanding who the buyer is and the journey they go through to become aware of, consider and evaluate, and decide to … Continue reading UTILISING VIDEO CONTENT TO IMPROVE YOUR BUYER’S JOURNEY

WEDDING PHOTOGRAPHERS IN SINGAPORE (2022)

Weddings are once-in-a-lifetime event full of spontaneous laughter and unforgettable moments that we cherish for the rest of our lives. Such experiences deserve to be kept forever and shared with our loved ones to create stories that brighten our lives. You can achieve this by capturing these moments in lovely photographs. The quality and experience of … Continue reading WEDDING PHOTOGRAPHERS IN SINGAPORE (2022)

Outdoor wedding photographers and locations in Hong Kong

Outdoor spots can be captivating and breathtaking, with stunning backgrounds and overemphasised emotions. In fact, outdoor locations tend to be among the most favourite spots amongst couples and wedding photographers to shoot wedding photography. Apart from this, Hong Kong is also an amazing city for wedding photoshoots. This is due to Hong Kong's balance of … Continue reading Outdoor wedding photographers and locations in Hong Kong

The perfect valentine’s day gift

There is no better time than Valentine's Day, to show your loved one how much they mean to you. However, coming up with the perfect Valentine's Day gift or gesture can be challenging at times. We are all looking for options that are creative, different, out-of-the-box, and memorable. Keeping that in mind, there is nothing … Continue reading The perfect valentine’s day gift

Lasting changes that Covid-19 is bringing to retail and E-commerce

Covid-19 has drastically changed consumer purchasing behaviour. We have seen many countries closing shops due to mandatory regulations. Whilst it may only have been a short period, it has impacted the way that people shop. Retailers are either having to increase their online presence or adjust the normal shopping ways to suit Covid-19 rules. In … Continue reading Lasting changes that Covid-19 is bringing to retail and E-commerce

The power of lifestyle photography

In a society where photos can be taken on your phone, tablet or laptop it's easy to forget the power of photography. Whilst anyone and everyone can take a photo, there are only a handful of people who can show meaning behind it. This is especially important for lifestyle photography. Lifestyle photography needs to tell … Continue reading The power of lifestyle photography

A guide to male model poses

If you are a guy or know a guy who has to pose for a photoshoot, but doesn't know how to pose, you are in the right place! We know, sometimes during a shooting it is difficult to find the right pose and not feel awkward … you don't know where to put your arms, … Continue reading A guide to male model poses

What clients are actually looking for in a photographer portfolio

As we look through hundreds of photographer portfolios every month, we thought it would be a good idea to share our advice and guidance on what clients are actually looking for in a photographer portfolio. Whilst you want to show off your creativity, you need to bear in mind the real reason as to why … Continue reading What clients are actually looking for in a photographer portfolio

Perfect food photography for your social media

Food photography is a huge trend on social media right now. The phrase ‘people eat with their eyes’ could not be more true! That’s why engaging food photography is a must when it comes to marketing and advertising your dishes on your social media channel. In this article, we’ve put together suggestions for the perfect … Continue reading Perfect food photography for your social media

The importance of photography in digital marketing

The famous saying, 'a picture is worth a thousand words' truly describes the importance of photography in digital marketing. In general, photos act as a visual aid for many marketing and advertising campaigns. Engaging, high quality visual content can make a huge difference to your campaigns and therefore as a marketer, it is vital that … Continue reading The importance of photography in digital marketing