Consumers today are more aware and informed than ever before. The balance of power has shifted from companies to consumers. All thanks to the amount of information that is readily available at their disposal. Understanding who the buyer is and the journey they go through to become aware of, consider and evaluate, and decide to … Continue reading UTILISING VIDEO CONTENT TO IMPROVE YOUR BUYER’S JOURNEY
Tag: visual content strategy
WEDDING PHOTOGRAPHERS IN SINGAPORE (2022)
Weddings are once-in-a-lifetime event full of spontaneous laughter and unforgettable moments that we cherish for the rest of our lives. Such experiences deserve to be kept forever and shared with our loved ones to create stories that brighten our lives. You can achieve this by capturing these moments in lovely photographs. The quality and experience of … Continue reading WEDDING PHOTOGRAPHERS IN SINGAPORE (2022)
Outdoor wedding photographers and locations in Hong Kong
Outdoor spots can be captivating and breathtaking, with stunning backgrounds and overemphasised emotions. In fact, outdoor locations tend to be among the most favourite spots amongst couples and wedding photographers to shoot wedding photography. Apart from this, Hong Kong is also an amazing city for wedding photoshoots. This is due to Hong Kong's balance of … Continue reading Outdoor wedding photographers and locations in Hong Kong
Lasting changes that Covid-19 is bringing to retail and E-commerce
Covid-19 has drastically changed consumer purchasing behaviour. We have seen many countries closing shops due to mandatory regulations. Whilst it may only have been a short period, it has impacted the way that people shop. Retailers are either having to increase their online presence or adjust the normal shopping ways to suit Covid-19 rules. In … Continue reading Lasting changes that Covid-19 is bringing to retail and E-commerce
Advantages of 360° photography for your marketing strategy
These days, a lot of companies use 360° photography on their social media channels or on their websites. You might have seen easily these 360° photos on the website of a hotel or a venue. From the very beginning, the business owners attract customers by introducing products more visibly through 360° photography content. It can … Continue reading Advantages of 360° photography for your marketing strategy
The ultimate tips for creating a video marketing strategy
Today, there’s no doubt that videos are an important factor for content marketing. In fact, people today are spending a third of their time watching online video content. According to a video marketing statistic survey, 81% of businesses use videos as a marketing tool. And more than 80% of people have been convinced to purchase … Continue reading The ultimate tips for creating a video marketing strategy
Perfect food photography for your social media
Food photography is a huge trend on social media right now. The phrase ‘people eat with their eyes’ could not be more true! That’s why engaging food photography is a must when it comes to marketing and advertising your dishes on your social media channel. In this article, we’ve put together suggestions for the perfect … Continue reading Perfect food photography for your social media
The importance of photography in digital marketing
The famous saying, 'a picture is worth a thousand words' truly describes the importance of photography in digital marketing. In general, photos act as a visual aid for many marketing and advertising campaigns. Engaging, high quality visual content can make a huge difference to your campaigns and therefore as a marketer, it is vital that … Continue reading The importance of photography in digital marketing
Meet Romit Roy, a digital marketer in Singapore
About 60% of the population of the world uses the internet and it rose by 20% in the past couple of years due to the pandemic with businesses online. Hence, it is important to understand the concept and strategies of digital marketing. Klaud9 has started interviewing digital marketers in the field all over the world … Continue reading Meet Romit Roy, a digital marketer in Singapore
How to optimise E-Commerce strategy & boost online sales (2021)
ThE RISE OF E-commerce Whether we like it or not, e-commerce is the future of retail. In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion USD. Online retail revenues are projected to grow to over 6.38 trillion USD by the year 2024. COVID-19 has caused an explosion in online retail. Digital marketers are under … Continue reading How to optimise E-Commerce strategy & boost online sales (2021)