Check out these hot new marketing trends and equip yourself with the latest and greatest marketing trends to help you get ahead of your competitors and stay there!
- Interactive Content
Interactive content is one to watch out for. If your future customers see sharp and relevant photographs of children, you want them to consider buying. Fun and interesting polls and surveys is one way the customer can interact with your photographs. For example, if you have a photo of a child jumping on a trampoline, and a customer owning a sports store sees this photograph, then you want the customer to think of benefits of owning that photo. Providing a short survey about how physical activities are important for a child is something that many parents are interested in (for their children), which may increase the chance that the customer will buy.
2. Influencer Marketing
What if there was someone who had a big social media presence, and many followers? There are many who have a presence in social media in Asia. According to Casting Asia, there are 2.3 billion people in Asia who are active on social media. If someone with a big social media following could talk about your product in a positive way, there is more of a chance that people may become interested and check your product out. If you are a brand manager and your product is active wear, then choosing a sports enthusiast with a blog that has several social media followers can ultimately provide you with more new customers.
With the rise and rise of smart and camera phones, it is ever important to keep your content compatible with mobile devices. It should be possible to view any ads you have while on the go using a mobile device. Since a lot of traffic now comes from mobile devices, it is important that your product can be viewed well from anywhere, not just on a desktop computer.
3. Personalisation
When relevant content is delivered to a customer, there is more of a chance he or she will be engaged and ultimately convert. In the case of the active wear brand manager, sending out different messages to different customer segments may work. For example, send out a best outdoors sports list (with photographs) to sports enthusiasts, and sending an article about the best yoga spots in Bali list (with photographs) to those who are interested in mind and body well-being.
4. Native Advertising
When there is an online presence, like a blog, that provides a lot of value to the customer (and also has many followers), then buying ad space in that blog may result in more customers for you, because the customer’s interest has already been captured by a relevant and interesting blog.
5. Social Media “BUY” Buttons
A customer can buy from a website, but he or she can also buy from your social media business page, where you provide relevant news and updates.
6. Data-Driven Marketing
Data-driven marketing is important in marketing strategy because it can reveal whether your customers are engaged or not. It shows you what works, and then you can accordingly use what works to target your customers. Consider purpose-driven marketing too, because becoming a partner with charities and non-profit organisations is a great way of differentiating yourself from your competitors, and research by Simply CSR, states that “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.”
7. Chatbots
Chatbots are on the up in 2017. We all live in different time zones and a customer in another country may want an answer immediately, if he or she lands on your personal website. A Chatbot will answer questions and keep the customer engaged, and then when you are next available, you can take your relationship with the customer forward.
Some awesome brands are also using Facebook messenger to engage with their customers in real-time and as an additional customer service tool. For example KLM has been using Facebook Messenger to send customers their flight details, booking updates and even boarding passes.
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