The importance of photography in digital marketing

The famous saying, ‘a picture is worth a thousand words’ truly describes the importance of photography in digital marketing. In general, photos act as a visual aid for many marketing and advertising campaigns. Engaging, high quality visual content can make a huge difference to your campaigns and therefore as a marketer, it is vital that you understand the importance of photography in digital marketing.

photo of camera to show importance of photography in digital marketing
Photo by Lilly Rum

A good statistic to remember is; when people hear information, they remember only 10% of that information three days later. However, when a relevant photo is paired with information, they remember 65% of that information three days later. This shows that marriage between the photo and copywriting have to be clear and precise. Here are 3 benefits from using photography in digital marketing:

Visual Aid

As mentioned before, photography is a visual aid for campaigns. Visual aid is especially important for companies with a large online presence as customers have to rely on photos to inform their purchasing decision. High-quality images are particularly essential here, as they can further increase user engagement.


Don’t limit your photos to just your marketing campaign, post them on your social media channels too. Photo-reliant platforms such as Facebook and Instagram will benefit hugely from engaging photos. With the right copy and hashtags, they can generate a huge amount of traffic and help to increase brand recognition.

Improves branding

With consistently styled images throughout all marketing channels, customers will be able to develop brand recall and recognition. It’s it important that all images maintain the same branding through colours, text fonts and overall style so that the customer is able to recognise the brand.

Apart from taking a high-quality image, you need some other elements to create an excellent photo:


Photo of candle burning with flowers in the background
Photo by Svitlana

Adding flare to your photos through creative props and backgrounds, will make them stand out from competitors. Try playing around with angles and perspectives to show the customer what it’s really like to own the service/product. If models are involved, make sure that they impersonate your ideal consumer as it helps to bring a story to life.


Photo of editing software on laptop, camera and coffee
Photo by Mylene Tremoyet

There is no shame in editing photos. Editing works miracles when you want to enhance or change something in your shoots. Finding a photographer who has excellent editing skills could help you gain higher quality and more engaging photos.


photo of beauty bottle on a stand with shadows of leaves in the background
Photo by Kadarius Seegars

Lighting is essential for a good photo. You don’t want a dark, grainy photo to try and sell your products as we can guarantee it won’t entice any customers! Studio or natural lighting is usually a photographers best friend, and they will advise you on whats best. You could even take advantage of the lighting in a creative way by using golden hues during sunset or using shadows in the background of your photos. If the lighting isn’t up to scratch, you can always fall on editing but it only does so much.

In conclusion, it’s fair to say that photography is essential for digital marketing to improve brand recall, brand reputation and boost sales. Apart from the aesthetics, photography simplifies marketing messages and allows a more visual way to connect with customers.

Now that you’ve understood the importance of photography in digital marketing, put these notes into practice. We’ve compiled 10 unique product photography ideas to boost your sales, click here to find out more.

We are Klaud9, an on-demand global photography and videography platform. We have a network of talented photographers that can help you create engaging and high-quality visual content to boost your brand reputation. Click here to find out more about our service.

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