The power of lifestyle photography

In a society where photos can be taken on your phone, tablet or laptop it’s easy to forget the power of photography. Whilst anyone and everyone can take a photo, there are only a handful of people who can show meaning behind it. This is especially important for lifestyle photography. Lifestyle photography needs to tell a story. Lifestyle photography needs to have an emotional connection. This is because consumers are exposed to over 1,000 ads a day. The problem here is that sometimes, businesses don’t understand the power of lifestyle photography. Because of this, they never use a professional photographer. Therefore, in this blog article we are going to explain the power of lifestyle photography.

family in kitchen making a pizza, mum taking photos of her child
Lifestyle Photography by Jimmy Dean

Create stories

Lifestyle photography isn’t about looking at a pretty photo, its purpose is to tell a story. Consumers should be captivated with the photo and feel like they are a part of it. Whether this is done through individual or multiple photos, the scenes will tell a story. This is super important for marketers. Visual content is a way to entice people to the service/product. Without any professional experience, this can be quite hard to achieve. This is why we always recommend working alongside a professional lifestyle photographer so that they can bring your vision to life.

imitate your ideal customer

The aim of lifestyle photography is to create this ideal world that you can imagine yourself in. This ties in nicely with the aim of marketing campaigns. This is because, marketers cleverly use lifestyle photos to emotionally connect you with the product. Usually, businesses will brainstorm an ideal customer profile. Including everything from; where they live to their daily routine. Marketers will re-create their customer profile with photos for their marketing campaigns. Therefore, those people who fit within their target market will connect with the photography.

deliver key messages

Pictures are really worth a thousand words. That’s why lifestyle photography can help to deliver key messages. The aim of a lifestyle photo for your campaign is to send a message to your consumers. Whether it’s telling them to buy a product or informing them about something. Professional lifestyle photographers can help bring photos to life and portray a key message to consumers. By using facial expressions, positioning of objects and interactions, the photos can be more full of life.

Whilst it may be a little more costly than doing it yourself, a professional lifestyle photographer will know all the tips and tricks. You can avoid having to add text to your photos as the photo will say it all. Ensuring that you get lots of feedback from colleagues and focal groups is also an important step. People process information differently and therefore might interpret the photo differently. Therefore, it’s vital that you test the campaign out before sending it to production.


In addition, lifestyle photos can also improve branding within the business. By using the same style of photos and photo retouching, customers will be able to recognise and recall the brand more easily. Utilising the same lifestyle photographer for all your campaigns will help to improve your branding. They can understand your needs and style better, therefore improving branding.

By understanding the power of lifestyle photography, businesses can increase engagement and brand awareness. We recommend that businesses should work with a professional lifestyle photographer. In fact, any professional photographer will be able to help businesses strategically create photos. Check out our blog here, where we explain the importance of photography in digital marketing.

At Klaud9, we have a wide network of professional lifestyle photographers. Our photographers can help you create aesthetically pleasing and effective visual content for your campaigns. Don’t miss out on this opportunity and click here to find out more about our service.

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