This is no surprising news! While the social media platform, Instagram, helped millions of businesses to increase their sales, digital marketers still find it difficult to decide on the social media content to use to boost engagement and conversions.
Given the huge amount of businesses that advertise on Instagram today, together with over a billion Instagram users, it is important that you are creative and proactive enough to get your audience on this social media channel to choose your brand. Additionally, you want to also get inspired as well as learn from brands that are implementing effective digital marketing content strategies. In this blog, we highlight the 5 top marketing brands that are killing it on Instagram!
This brand is the biggest and most customizable platform in the e-commerce space. With over 900k engaged followers, Shopify is among the top brands on Instagram. Their success relies on creating engaging social media content in line with their audience pain points. Firstly, Shopify posts personal stories & photos of their customers. Secondly, the brand shares well-designed and creative video content with “how” & “why” motivating life hacks. Finally, Shopify asks direct questions and uses storytelling techniques which encourages users to respond.
Brit+Co, the American digital media company, has over 350k followers on Instagram. This is because of their unique way of engaging and posting social media content that matches their target audience. First, Brit+Co emphasise on the importance of colour palettes and consistency of brand colours when posting digital marketing content. Additionally, they also plan and design social media content in advance so that the feed looks aesthetically pleasing overall. Ultimately, they make use of top Instagram content trends, such as using text images (sticky notes, quotes, etc).
The American digital agency, Huge Inc. is all about digital marketing, design, and strategy. With over 100k Instagram followers, they are continuously increasing their number of social media followers due to the appealing social media content they share on their social media feed. This includes graphic design inspirations, funny images and captions, as well as high-quality visual digital marketing content. Not to mention, this digital marketing company highly values authenticity, which motivates them to show their social media followers that their brand is real.
4. Mother London
Mother London is an independent creative agency network that showcases its projects as well as other creatives’ design perspectives. In fact, they believe that tagging and promoting their partners on social media is the best way to engage a border digital audience. With almost 80k Instagram followers, they adopt a unique and creative approach to social media content and design. This results in an attention-grabbing and interesting Instagram feed.
5. MOE Assist
The MOE Assist brand, although one of the smaller brands, constantly comes up with inspiring and creative social media content ideas. Having over 25k Instagram followers, the project management company manages to keep continuous engagement with their social media followers by publishing original social media content designed with the latest digital marketing trends. This includes posting photos of meetings with clients, text images with quotes, as well as eye-catching drawings. Finally, the key to their success is asking feedback from their digital audience.
Did you find our blog on the Top Brands that are killing it on Instagram interesting? Check out our other Instagram related blogs, including How to Optimise your Brand Strategy on Instagram, as well as Win the Instagram Hashtag game.
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