When it comes to corporate branding, professional corporate photography can make or break the success of any company. But don’t just take our word for it. According to a study by the BBC, visual content can be responsible for up to 87% of consumer retention for any given brand. So why is this the case? In this post we’ll highlight 5 reasons why professional corporate photography is essential to every business.
1. Position your brand right!
Each organisation, whether it be a start-up or established business, will seek to maintain its own identity, look and feel. This is important as it allows companies to appeal to their target market.
Professional corporate photography is essential in achieving this as it allows each company to mould the style of images to the look and feel that they know their target consumer is looking for. In contrast; every brand out there can use stock images! They can’t as accurately portray the brand image that companies need to appeal to their target market!
2. Build trust in your brand.
Whether your business is an online store, service provider or local enterprise, building brand trust is key to ensuring its longevity and success.
So how can corporate photography help with this? High-quality photos of the team, product or premises will allow the consumer to understand more about what they are buying into. In other words; if the photos on your site are slick and professional, the consumer will subconsciously place more trust in your brand. This may compel the consumer to want to do business with you over a competitor.
3. Professional photographers add value.
Professional corporate photographers boast an extensive portfolio of projects working with brands to achieve great visual content for their online portals. They will know how to use lighting, backgrounds and camera angles to portray your business in the best possible way. So don’t waste your time and money with cheap-looking stock photos; hire a professional who can add value to your brand!
4. Create marketing value.
When you hire a professional corporate photographer you can create a portfolio of images that will serve your marketing campaigns for years or even decades to come. As described above, professional corporate photography will help your business to create or maintain brand identity, look and feel. Once a portfolio of images is created; you can use these images not only on the company website but also to support product launches, social media campaigns or printed content. This reinforces brand identity for years to come. This is just one of the reasons why custom corporate photography is essential and can be a great investment for every business!
5. Boost the SEO of your site!
The acronym ‘SEO’ stands for Search Engine Optimisation and is the reason why your site gets naturally discovered by your clients online. Sites that experience a higher SEO will be pushed by search engines like Google or Bing; and so are listed higher up the results page when a potential customer searches for a topic related to your brand.
Professional images on your site which are directly relevant to your specific company and industry can help boost SEO. This is because “alt texts” can be added to these images. “Alt Texts” are descriptions that match the keywords related to your business.
Algorithms will consider these keywords when determining the relevance of your site to user searches. In short, the more personalised, professional and relevant the photography on your site, the more opportunity you have to apply relevant “alt texts” and the better your SEO can be!
At Klaud9.com we want to make high-quality corporate photography accessible to every business, big or small! Thats why we are building a network of highly skilled professional corporate photographers worldwide who can help you achieve great corporate shoots at any location worldwide at an affordable price.
Want to learn more about our great corporate photographers? Check out this post about Dirgan Fasa, a corporate photographer based in Singapore.