The year of 2021 has been full of surprises. We highlight here the increasing importance of using visual content in marketing campaigns for businesses to communicate with their audience. To help you keep up to date with these fast-changing trends, we have collected some visual content marketing statistics which show the impact that visual content has on reach, engagement, and sales.
Visual Content Marketing Strategy Statistics
70% of brands invest in content marketing, most of which includes visual content. In fact, readers retain 65% of the information if paired with a relevant image. However, if visuals are not used, only 10% of information is retained. As a result, 19% of marketers state that their marketing strategy is nothing without visuals. Visual content is predominantly used by 49% of marketers on blogs, websites and social media channels.
Video Marketing Statistics for Content Marketers
Video is the primary form of visual used in content marketing. In fact, it is predicted that by 2022, 2% of global internet traffic will be from video content. As a result, marketers usually invest in videos to promote their product/service, and create branded storytelling.
Moreover, 83% of consumers consider YouTube as the main source of video content. For instance, 70% of viewers watch YouTube videos to solve problems related to their studies, work, or hobby. On the other hand, 67% consider Facebook as the main video content source.
Marketers should note that 69% of consumers watch online videos with the sound off. In addition, 73% of videos are usually a maximum of 2 minutes long or less.
Infographic Statistics for Content Marketers
Infographics are the 4th most used type of content marketing. In fact, B2B marketers are amongst the most that use infographics as part of their visual content strategy.
Virtual Reality (VR) & Augmented Reality (AR) Statistics for Visual Content Marketers
In 2019, over 40 million people used VR products, while almost 70 million people used AR monthly. Furthermore, 25% of VR users believe that it has strong potential for marketers and brands. In fact, over 50% of consumers recognise the huge opportunities for VR in gaming.
Social Media Statistics for Content Marketing
- Facebook Visual Content social media Statistics:
15% of all Facebook content is video content. In addition to this, the optimal Facebook video length for better engagement is between 2-5 minutes. However, Facebook Live videos receive ten times the amount of engagement as standard videos. Posts with images on Facebook receive 2.3 times the amount of interaction as posts without images.
- Instagram Visual Content social media Statistics:
The largest demographic of U.S. Instagram users as of January 2021 were between 25-and-35-year-olds. This results in 33.1% of the U.S. Instagram’s user base. In addition, of all Instagram Story types, 35% say that they engage more with short narrative-style Stories, followed by interactive Stories centred around quizzes and polls.
- Twitter Visual Content social media Statistics:
90% of all Twitter videos are played on a mobile phone. Furthermore, tweets with video receive ten times the amount of interaction as tweets without video. This highlights the importance of video marketing on this social media platform.
- YouTube Visual Content social media Statistics:
50% of YouTube subscribers aged 18-34-years-old are YouTube fans. As a result, they would immediately switch their attention to watch a new video posted from their favourite YouTube channel.
Did you like our blog on top statistics for Visual Content Marketing? If you found them useful, check out The importance of visual content in your marketing strategy and How to create an effective visual content marketing strategy.
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